Retail Woes
I'm at a loss to fully explain my
frustration and outright, overflowing anger with the retail
experience in the UK. It is, in short, abominable (perhaps not even
that good!).
I will get on to my fellow shoppers;
but before I do, a few words about the retailers. Let's try to be
fair. They do have a lot of obstacles to overcome. Without
exception the premises they have to work with are less than
desirable. Actually they are almost uniformly not fit for purpose.
The aisles are just too small. There is barely room enough to swing
a cat on a Tesco or Sainsbury's aisle.
Why is this? Simple. In order to make
use of the maximum amount of space, stores cut down on the aisle
space. To a retailer the aisle is just wasted space. And, and most
importantly, shoppers here in the UK are already used to having no
space to move yourself or your trolley. They just accept it as the
status quo. Shoppers are so used to being treated like cattle they
just don't know any better.
By way of demonstration - in the USA
things are very different. Customers are accustomed to very wide
aisles and simply would not shop in stores which resemble rat-runs or
obstacle courses. They are spoiled rotten by the relative cheapness
of land and the subsequent mammoth car parks with enough room to open
your car door as wide as possible and still be in the bay you are
supposed to be in.
Down at Roy's of Wroxham (and this is
typical of every supermarket car park I've eve seen in England) there
is barely enough room to open the door at all. You have to be very
lucky indeed to be able to open fully – only when parked next to a
Smart car for instance.
Again, retailers are only interested in
packing in the maximum number of cars for the space available.
(Here's a good one for the much maligned planning authorities – why
not specify how many car park bays, and the size thereof, which must
be available to the public before granting an application!) My
prediction? Never happen.
So, your first job is to park the car
and get out. This is quite a task even before you get to the shop.
Then you need to get your trolley and
try to negotiate the small spaces in the aisles whist at the same
time overcoming the vicissitudes of your fellow shoppers. This is
the really hard bit.
Let me demonstrate by recounting my
experience last week. I left home at 13.15 to go to Roys for a very
small amount of shopping. We needed a few things for that day's
dinner and a small bottle of whiskey for the afternoon's rugby
international (about the only time in the year when I drink whiskey
except for the obligatory bottle at Christmas). This should have
been a 15 minute job.
I managed to get a car parking spot in
the Londis car park. Very naughty but what the heck – I was going
to the post office as well. Into Roy's and got my basket – not a
full trolley – just a hand basket. The hand baskets can be more of
a hindrance than a help. Unless you hold it in front of you it will
not assist you in negotiating the aisles. Hold it at the side and
you will hit other shoppers. jolly bad form, what!
The whiskey was the challenge. On my
way to peruse the offers, I became aware of an almighty row going on
at one of the checkouts. This is unusual – even for Roy's.
Everyone in the store whilst pretending not to be interested was, in
fact, trying to get close enough to find out what was actually
happening.
As near as I could tell, a chap who was
having his groceries scanned by the assistant was engaged in a
particularly unpleasant exchange with the woman who was next in the
queue. He was saying, quite loudly, something about “bloody women
who always expect ??? and moan and groan when they don't get it”.
Could this be a case of queue-jumping
(an almost unheard of faux pas in Britain)?
I never did get to the bottom of the
struggle as I was in a bit of a hurry to get home before the rugby
started.
I should have dallied for all the good
it did me.
At the booze aisle, I was completely
screwed, blued and tattooed – all in one smooth movement.
This aisle is particularly narrow.
There were four people already in the aisle, so I stepped in and
stood, patiently, behind them with my basket in front of me. Both
sets of Norfolk Numpties had a trolley with them which they had
strategically placed against the wares on offer whilst they stood
either side of the trolley.
Now here is where the fun began. I
could see the small bottle of Bannock Brae which I required on the
bottom shelf. There was no way to get to it.
The smeg-heads on the left were
carefully examining the brandy. Every bottle of brandy, and with
each examination there ensued a conversation about the relative
merits of the drink in question. It appeared that they had never
bought a bottle of brandy before. (What, my lucky day!)
The gherkin-brains on the right,
meanwhile were attempting to buy a bottle of whiskey as, I learned
from just standing near them, a present for a relative.
Gentle reader this went on for some
time – I mean some time – without and real progress being made.
This scenario went on and on. The most
amazing part of the whole fiasco was the two pairs of saddos were
completely unaware of the chaos they were causing. I firmly believe
that British people lack what the rest of the world takes for granted
– a sense of empathy. Most of them just do not even consider what
effect their idiotic and selfish behaviour is having on others. It's
a fact – no matter how unpleasant.
I missed the beginning of the rugby
match by at least 10 minutes. The 10 minute job became a 40 minute
one!
Ordinarily, at this stage I would be
offering some kind of advice or solution.
I just give up.
I have none.